Fans are invited to the San Jose Convention Center ahead of Super Bowl LX for an exciting evening celebrating the AFC and NFC champions as they arrive in the San Francisco Bay Area. The event will provide an exciting opportunity to hear directly from Super Bowl players and coaches during their only public appearance before the big game. Super Bowl Opening Night fueled by Gatorade is free to fans and promises a thrilling experience with two separate viewing sessions, when fans will have the chance to attend either the AFC champions’ appearance or the NFC champions’ appearance, which will be held in back-to-back windows. Fans will be able to cheer on their conference team, hear from players and coaches, and be part of the Super Bowl energy as it officially kicks off in the Bay Area.

Fans interested in attending one of the team’s appearances will need to download and register on the NFL OnePass app beginning December 10. Please note that registration on the NFL OnePass app does not guarantee entry. Entry will be on a first-come, first-served basis.

For the first time, the 2026 Pro Bowl Games powered by Verizon will move to Super Bowl LX Week in the San Francisco Bay Area. The event brings the league’s top players together for an AFC vs. NFC flag football showdown, which will preview the elite athleticism and competition of the sport ahead of its LA28 Olympics debut. The revamped programming gives the league’s best athletes an opportunity to compete during the NFL’s biggest week of the year, surrounded by their families, friends and select fans, and provides all fans with a must-see TV event that helps culminate the end of the season.

The televised event will air live from the Moscone Center South Building on Tuesday, Feb. 3, which will be transformed into a dynamic flag football arena. Coverage of the Pro Bowl Games powered by Verizon will begin on ESPN starting at 6:30 p.m. ET with the flag game at 8:00 p.m. ET on Tuesday, Feb. 3. The game will air on ESPN, Disney XD and ESPN Deportes.

During Big Game Week, the Chinatown Lunar New Year Block Party transforms historic Grant Avenue into a high-energy cultural celebration in the heart of San Francisco Chinatown.

Produced by the team behind the nationally acclaimed BeChinatown Night Market, this large-scale community event brings together local small businesses, cultural performances, music, and immersive programming that bring Chinatown’s streets to life. As visitors from around the world arrive in the Bay Area, Chinatown becomes a focal point for food, culture, and community-driven storytelling.

The event builds on a proven platform that regularly draws tens of thousands of attendees and has been recognized by USA Todayas the Best Night Market in the country. Guests can expect a dynamic street festival atmosphere featuring local merchants, live performances, and on-stage programming that celebrates Lunar New Year traditions alongside contemporary AAPI culture.

With national and international media in town during this week, the Chinatown Lunar New Year Block Party offers a rare opportunity to spotlight one of San Francisco’s most iconic neighborhoods while delivering an authentic, community-led experience for residents and visitors alike.

Additional programming details and featured participants will be announced at a later date.

NFL Honors presented by Invisalign, an Align Technology brand, will celebrate the best in the league, recognizing standout performances and achievements from the 2025 season. The annual primetime awards special will take place at the Palace of Fine Arts in San Francisco and feature live entertainment, special guest appearances, and honor the immense talent, dedication, and impact of those who shape the game on and off the field.

Get ready for an unforgettable night of music as the Bay Area Host Committee (BAHC) presents the latest installment of the BAHC Live! Concert Series Presented by Xfinity. On Thursday, February 5, 2026, chart-topping sensation Benson Boone takes the stage at the iconic Bill Graham Civic Auditorium, featuring a special performance by 8X GRAMMY®-nominated singer-songwriter Shaboozey.

This marquee event isn't just about the music—it’s about impact. A portion of all proceeds will benefit Tipping Point Community, supporting the BAHC Foundation’s Bridge to Work program to drive workforce development across the Bay Area.

Presale: Wednesday, Jan. 7 - Thursday, Jan. 8 – available to Xfinity customers, BAHC, 49ers, and Tipping Point members.

Public On Sale: Friday, Jan. 9 at 10 AM via Ticketmaster.

The BAHC SBLX Innovation Summit presented by YouTube is a groundbreaking, first-of-its-kind gathering at the intersection of sports, technology, civic leadership and global storytelling. Held at the iconic San Francisco Museum of Modern Art (SFMOMA) during Super Bowl LX week, this exclusive, invitation-only event will convene 500 hand-selected leaders from across tech, sports, venture capital, private equity and culture. Curated by the Bay Area Host Committee, the Summit will celebrate the region’s unmatched spirit of innovation—where creativity, disruption and bold ideas power the engine of progress. 

Event is invitation only.

The Bay Area Host Committee (BAHC) is proud to present BAHC Live!, a dynamic concert series celebrating Super Bowl LX at San Francisco’s iconic Bill Graham Civic Auditorium, exclusively operated by Another Planet Entertainment. Benefiting the Tipping Point Community, the series will feature multiple shows throughout Super Bowl Week.

Presale: Wednesday, Dec. 17 - Thursday, Dec 18 – available to xfinity customers, BAHC, 49ers, and Tipping Point members.

Public On Sale: Friday, December 19 at 10 AM via Ticketmaster.

The NFL-sanctioned Super Bowl Breakfast is a signature Super Bowl week event highlighted by the presentation of the Athletes in Action Bart Starr Award, which honors one NFL player each year for outstanding character and leadership on and off the field. At the 2026 event held at the Marriott Marquis in San Francisco, Super Bowl–winning head coach Tony Dungy will present the award, with three-time 49ers Super Bowl champion Brent Jones serving as emcee. The program will also feature special appearances from 49ers General Manager John Lynch; Andrew Luck, Football General Manager at Stanford University; and Condoleezza Rice, Director of Stanford University’s Hoover Institution, with additional NFL Legends to be announced. 

For tickets and more information, visit www.superbowlbreakfast.com. 

Taste of the NFL is a culinary and gridiron extravaganza - it's the NFL's largest philanthropic event held during Super Bowl weekend, featuring top chefs, over 30 NFL greats and captivating entertainment. With charity partner GENYOUth, net proceeds from Taste of the NFL will help tackle student hunger in the Bay Area and nationwide. 

Hosted by culinary stars Andrew Zimmern, Carla Hall, Lasheeda Perry, Mark Bucher, Cat Cora, Tyler Florence, Sayat Ozyilmaz and Laura Ozyilmaz along with 20+ nationally renowned and locally loved Bay Area chefs - Taste of the NFL will offer a bite of the best!  

GENYOUth is a 4-star national nonprofit on Charity Navigator dedicated to helping school children thrive by living well-nourished and physically active lives.  

Buy tickets today to Taste of the NFL 2026 and support GENYOUth's work to End Student Hunger. 

Award-winning artist Chris Stapleton headlines Saturday night of the BAHC Live! Concert Series, joined by special guest Sierra Ferrell, wrapping up the multi-day concert series at Bill Graham Civic Auditorium. 

Presale: Thursday, October 23 – available to Chris Stapleton Fan Club members, BAHC members, and Tipping Point members.

Public On Sale: Friday, October 24 at 10 AM via Ticketmaster.

Super Bowl LX returns to the Bay Area as the AFC and NFC champions face off for the Vince Lombardi Trophy at Levi’s Stadium in Santa Clara. Game day will feature pregame festivities, spectacular on-field moments, and the Apple Music Super Bowl LX Halftime Show headlined by GRAMMY® Award-winning global recording artist Bad Bunny, delivering a full day of celebrations for fans in-stadium and at home. The game will air live on NBC, Telemundo and Peacock, with kickoff at 6:30 p.m. ET.