Bringing Music, Art, Food, and Community with an Unforgettable San Francisco Experience
BAHC Live! San Francisco Fan Zone is taking over Yerba Buena Gardens with a high-energy, community-centered experience that celebrates the creativity, culture, and spirit of the Bay Area. Designed as a one-of-a-kind “Best of the Bay” fan fest experience, BAHC Live! San Francisco Fan Zone invites fans, families, and visitors to come together for live music, interactive art, local flavors, and immersive activities inspired by football and the communities that make the Bay so special.
Access to the BAHC Live! Fan Zone is included with a ticket to NFL Super Bowl Experience. Fans can download the NFL OnePass app for the most up-to-date information and register their interest by visiting NFL.com/SuperBowl.
Opening Hours
Tuesday - Friday: 3:00 PM - 10:00 PM
Saturday: 10:00 AM - 10:00 PM
Live Music & Entertainment
The Fan Zone stage will be buzzing all week with live performances from Bay Area–favorite DJs and musical guests, setting the soundtrack for an unforgettable experience:
DJ MytyMyke
Alex & Justine Lucero
DJ Bitesize
Local Arts & Culture Experiences
At the heart of BAHC Live! San Francisco Fan Zone is a deep celebration of Bay Area artistry and self-expression:
Live Mural Series: “Four Corners of the Bay” – Watch Bay Area muralists create four original live murals on oversized footballs, each representing a different corner of the Bay. One football is completed each day, with all four displayed together on Saturday as a powerful collective art installation.
Leave Your Mark – Fans are invited to leave their handprint on a fifth oversized football, adding their personal mark to a shared community artwork. (Don’t worry—wipeable paint and wipes are provided.)
The Playbook of Us – A four-sided interactive art piece where fans can grab chalk and respond to prompts like “Bay Area Feels Like,” “My Community Is,” “Football Taught Me,” and “Football in the Bay Is,” creating a living portrait of the Bay through shared words and reflections. On Wednesday, February 4th this piece becomes a celebration and interactive art piece highlighting National Girls & Women in Sports Day.
Interactive Fan Activities
BAHC Live! San Francisco Fan Zone offers meaningful, memorable moments for fans of all ages:
Faces of the Bay – Step into a pop-up portrait studio and be photographed by a professional photographer in a striking, high-contrast style. A powerful keepsake celebrating the diversity of the Bay.
Postcards from the Bay – Write a postcard to loved ones back home or take it with you as a personal memento from your time at the Fan Zone.
Photo Backdrops – Snap the perfect Instagram-worthy photo at custom-designed backdrops throughout the space.
In addition – Interactive inflatable Field Goal Kick and Darts, Face painting on Friday and Saturday, Lion Dancing to celebrate the Chinese New Year and Battle Dances with Touchdown Celebration Interactive Workshops with TURFinc., Football and Bay Area Trivia with Jack Ferris.
More to Explore
Indulge your taste buds with Bay Area Local Eats Presented by Pepsi, the ultimate food and beverage destination within the Fan Zone. Enjoy a curated lineup of local restaurants serving iconic Bay Area bites, perfectly paired with refreshing, ice-cold Pepsi beverages. Don’t miss free beverages during daily Pepsi Hype Hour. It’s a true taste of the Bay—perfect for recharging while soaking in the excitement.
Kaiser Permanente Interactive Experience – Kaiser Permanente is bringing a dynamic, Bay Area–inspired sports medicine experience to BAHC Live! San Francisco Fan Zone. Kaiser Permanente’s “Training Bay” activation celebrates the region’s iconic landmarks, culture, and weather while showcasing our sports medicine expertise through fun, tech‑enhanced, and highly interactive experiences.
Serving Up Local Treats and Free Swag Count on Sundays with Paramount+ – Paramount+ is kicking off Super Bowl excitement with limited-edition swag and sweet treats from local favorite The Cookie Maven. Stop by the Paramount+ truck to watch CBS Sports HQ live, catch exclusive Super Bowl coverage, and stay on top of every storyline heading into the game. With surprise guests stopping by throughout the week, spin the wheel for free swag (6+ different items!) and grab a freshly made cookie.
Tech Playground - An immersive tech experience that celebrates what makes the Bay Area unique, unified by the theme: “The Bay Area is where you become.” As guests move through the fan journey—transforming from creators to innovators, dreamers to worldmakers, and athletes to champions—the experience culminates in an interactive coaching room, an on-site 3D-printed Championship Ring moment, and a celebratory photo capturing the instant they officially become a Champion. A special student preview for a group of middle schoolers will take place, courtesy of Invisalign.