Super Bowl LX Week Events
The Bay Area Host Committee welcomes visitors and locals to experience a full week of Super Bowl celebrations across the region. From concerts and fan zones to cultural showcases, community festivals, and family-friendly activities, Super Bowl LX brings together the best of the Bay Area’s sports, music, food, and innovation. Discover local events taking place in San Francisco, Oakland, San Jose, and throughout the region, and plan your Super Bowl Week visit with ease.
Fan Photo Opportunities
Super Bowl LX photo opportunity areas will be set up near the Harry Bridges Plaza across the street from the Ferry Terminal Building and at the Ferry Terminal Plaza at the corner of Mission Street and The Embarcadero. Additionally, Bay Area residents and visitors will be greeted by large-format LX roman numerals that are installed at high-profile locations throughout the region including the San Francisco International Airport, San Jose County airport, Pier 39, Capital Corridor (Emeryville transit station), around the city of Santa Clara and SFMOMA (location for the BAHC Super Bowl LX Innovation Summit.)
Super Bowl Media Center
The Super Bowl Media Center at the Moscone Center West Building is the central hub for official press conferences and media activity throughout Super Bowl Week. It will serve as the base for thousands of credentialed journalists, inclusive of everything from broadcast and digital to radio, print, and social media, and be a center point for representatives from future Super Bowl and Draft host cities, league partners, and sponsors throughout Super Bowl Week. Opening Sunday, Feb. 2, the Media Center will remain accessible to media 24/7 and will close Monday, Feb. 9 following the Most Valuable Player recognition and Super Bowl hand-off press conferences.
Super Bowl Opening Night Fueled by Gatorade
Fans are invited to the San Jose Convention Center ahead of Super Bowl LX for an exciting evening celebrating the AFC and NFC champions as they arrive in the San Francisco Bay Area. The event will provide an exciting opportunity to hear directly from Super Bowl players and coaches during their only public appearance before the big game. Super Bowl Opening Night fueled by Gatorade is free to fans and promises a thrilling experience with two separate viewing sessions, when fans will have the chance to attend either the AFC champions’ appearance or the NFC champions’ appearance, which will be held in back-to-back windows. Fans will be able to cheer on their conference team, hear from players and coaches, and be part of the Super Bowl energy as it officially kicks off in the Bay Area.
Fans interested in attending one of the team’s appearances will need to download and register on the NFL OnePass app beginning December 10. Please note that registration on the NFL OnePass app does not guarantee entry. Entry will be on a first-come, first-served basis.
BAHC Live! San Francisco Fan Zone at Yerba Buena Gardens and YBCA Forum
Bringing Music, Art, Food, and Community with an Unforgettable San Francisco Experience
BAHC Live! San Francisco Fan Zone is taking over Yerba Buena Gardens with a high-energy, community-centered experience that celebrates the creativity, culture, and spirit of the Bay Area. Designed as a one-of-a-kind “Best of the Bay” fan fest experience, BAHC Live! San Francisco Fan Zone invites fans, families, and visitors to come together for live music, interactive art, local flavors, and immersive activities inspired by football and the communities that make the Bay so special.
Access to the BAHC Live! Fan Zone is included with a ticket to NFL Super Bowl Experience. Fans can download the NFL OnePass app for the most up-to-date information and register their interest by visiting NFL.com/SuperBowl.
Opening Hours
Tuesday - Friday: 3:00 PM - 10:00 PM
Saturday: 10:00 AM - 10:00 PM
Live Music & Entertainment
The Fan Zone stage will be buzzing all week with live performances from Bay Area–favorite DJs and musical guests, setting the soundtrack for an unforgettable experience:
DJ MytyMyke
Alex & Justine Lucero
DJ Bitesize
Local Arts & Culture Experiences
At the heart of BAHC Live! San Francisco Fan Zone is a deep celebration of Bay Area artistry and self-expression:
Live Mural Series: “Four Corners of the Bay” – Watch Bay Area muralists create four original live murals on oversized footballs, each representing a different corner of the Bay. One football is completed each day, with all four displayed together on Saturday as a powerful collective art installation.
Leave Your Mark – Fans are invited to leave their handprint on a fifth oversized football, adding their personal mark to a shared community artwork. (Don’t worry—wipeable paint and wipes are provided.)
The Playbook of Us – A four-sided interactive art piece where fans can grab chalk and respond to prompts like “Bay Area Feels Like,” “My Community Is,” “Football Taught Me,” and “Football in the Bay Is,” creating a living portrait of the Bay through shared words and reflections. On Wednesday, February 4th this piece becomes a celebration and interactive art piece highlighting National Girls & Women in Sports Day.
Interactive Fan Activities
BAHC Live! San Francisco Fan Zone offers meaningful, memorable moments for fans of all ages:
Faces of the Bay – Step into a pop-up portrait studio and be photographed by a professional photographer in a striking, high-contrast style. A powerful keepsake celebrating the diversity of the Bay.
Postcards from the Bay – Write a postcard to loved ones back home or take it with you as a personal memento from your time at the Fan Zone.
Photo Backdrops – Snap the perfect Instagram-worthy photo at custom-designed backdrops throughout the space.
In addition – Interactive inflatable Field Goal Kick and Darts, Face painting on Friday and Saturday, Lion Dancing to celebrate the Chinese New Year and Battle Dances with Touchdown Celebration Interactive Workshops with TURFinc., Football and Bay Area Trivia with Jack Ferris.
More to Explore
Indulge your taste buds with Bay Area Local Eats Presented by Pepsi, the ultimate food and beverage destination within the Fan Zone. Enjoy a curated lineup of local restaurants serving iconic Bay Area bites, perfectly paired with refreshing, ice-cold Pepsi beverages. Don’t miss free beverages during daily Pepsi Hype Hour. It’s a true taste of the Bay—perfect for recharging while soaking in the excitement.
Kaiser Permanente Interactive Experience – Kaiser Permanente is bringing a dynamic, Bay Area–inspired sports medicine experience to BAHC Live! San Francisco Fan Zone. Kaiser Permanente’s “Training Bay” activation celebrates the region’s iconic landmarks, culture, and weather while showcasing our sports medicine expertise through fun, tech‑enhanced, and highly interactive experiences.
Serving Up Local Treats and Free Swag Count on Sundays with Paramount+ – Paramount+ is kicking off Super Bowl excitement with limited-edition swag and sweet treats from local favorite The Cookie Maven. Stop by the Paramount+ truck to watch CBS Sports HQ live, catch exclusive Super Bowl coverage, and stay on top of every storyline heading into the game. With surprise guests stopping by throughout the week, spin the wheel for free swag (6+ different items!) and grab a freshly made cookie.
Tech Playground - An immersive tech experience that celebrates what makes the Bay Area unique, unified by the theme: “The Bay Area is where you become.” As guests move through the fan journey—transforming from creators to innovators, dreamers to worldmakers, and athletes to champions—the experience culminates in an interactive coaching room, an on-site 3D-printed Championship Ring moment, and a celebratory photo capturing the instant they officially become a Champion. A special student preview for a group of middle schoolers will take place, courtesy of Invisalign.
Super Bowl Experience Presented by Jersey Mike’s
Super Bowl Experience presented by Jersey Mike’s, the NFL's immersive football festival, is a family-friendly event held annually during Super Bowl Week. This event at the Moscone Center will offer fans the chance to meet current NFL players and Legends for autographs, shop for exclusive gear at the NFL Shop presented by Visa and enjoy interactive games and NFL FLAG clinics. Throughout the Super Bowl Experience, fans can take memorable photos with the Vince Lombardi Trophy, race in a 40-yard dash against virtual NFL players on LED screens and explore a display featuring all 59 Super Bowl rings.
Tickets are available to the public on Ticketmaster. Fans can download the NFL OnePass app for the most up-to-date information and register their interest by visiting NFL.com/SuperBowl.
Opening Hours
Tuesday - Friday: 3:00 PM - 10:00 PM
Saturday: 10:00 AM - 10:00 PM
Pro Bowl Games Powered by Verizon
For the first time, the 2026 Pro Bowl Games powered by Verizon will move to Super Bowl LX Week in the San Francisco Bay Area. The event brings the league’s top players together for an AFC vs. NFC flag football showdown, which will preview the elite athleticism and competition of the sport ahead of its LA28 Olympics debut. The revamped programming gives the league’s best athletes an opportunity to compete during the NFL’s biggest week of the year, surrounded by their families, friends and select fans, and provides all fans with a must-see TV event that helps culminate the end of the season.
The televised event will air live from the Moscone Center South Building on Tuesday, Feb. 3, which will be transformed into a dynamic flag football arena. Coverage of the Pro Bowl Games powered by Verizon will begin on ESPN starting at 6:30 p.m. ET with the flag game at 8:00 p.m. ET on Tuesday, Feb. 3. The game will air on ESPN, Disney XD and ESPN Deportes.
Chinatown Lunar New Year Block Party
During Big Game Week, the Chinatown Lunar New Year Block Party will transform Grant Avenue into a historic celebration in the heart of San Francisco Chinatown.
Produced by the team behind the nationally acclaimed BeChinatown Night Market, the Block Party celebrates Lunar New Year and the Big Game by bringing together local small businesses, cultural performances, music, and immersive programming. As an estimated half a million visitors from around the world arrive in the Bay Area, Chinatown becomes a focal point for food, culture, and community-driven storytelling.
Programming will include traditional lion dancing, live performances and music by AAPI artists, panel discussions as well as other activities to celebrate the upcoming Year of the Horse. Featured artists will include official San Francisco 49ers AMP SQUAD DJ DJ E-Rock, Filipina-Australian sensation Ylona Garcia and the “glamorous grandmas” Grant Avenue Follies.
There will also be panel discussions featuring prominent AAPI chefs including Francis Ang and Michelin-starred, James Beard awardee Brandon Jew as well as current and former athletes such as Olympic medalist Kristi Yamaguchi and former San Francisco 49ers player Jesse Sapolu. Emmy Award-winning journalist Dion Lim and Bay Area “hype man” Franco Finn will be emceeing the festivities.
The Block Party is produced by BeChinatown, whose BeChinatown Night Market regularly draws tens of thousands of attendees and has been recognized by USA Today as the Best Night Market in the country.
Origins: An NFL Collection Launch Event at the NFL Culture Club
Join us in celebrating the 5th Year of Origins: An NFL Collection. The NFL has collaborated with three brands with special ties to The Bay Area to create limited-edition Super Bowl LX merchandise that highlights their unique styles and stories. Join us in celebrating the brands with an unforgettable day filled with shopping, music, refreshments, and all things that make The Bay legendary. T
his event is free to the public! Visit NFL.com/origins to learn more about the program.
Aaron De La Cruz | To learn more, visit www.aarondelacruz.com
BLVCK SCVLE | To learn more, visit www.black-scale.com
Nostalgia | To learn more, visit www.enternostalgia.com
About NFL Culture Club
For the first time, the NFL Culture Club will debut as an exclusive, immersive destination and refined gathering place where the worlds of sport, art, music, fashion, and community converge during Super Bowl week. Inspired by the spirit of a modern members’ club, the Club will offer an intimate, design-forward environment that fosters authentic connection and creative exchange among today’s cultural leaders.
Across four days, guests will experience a curated lineup of thought-provoking conversations, live performances, art installations, and bespoke brand collaborations - all celebrating the diverse voices shaping the future of culture. The NFL Culture Club embodies the intersection of excellence and expression, inviting athletes, creators, and community leaders to engage, reflect, and reimagine what culture means today.
Ferry Building Projection Show
Through a series of illustrations, the Ferry Terminal Building will transform into a time machine taking fans back through the last Sixty Years of Super Bowl and culminating with this year's matchup in the Bay Area. Between shows there will be an interactive element that will gauge real-time fandom, allowing fans to vote for their favorite team to take over the coveted Vince Lombardi Trophy. The Ferry Terminal Building Super Bowl Projection Show will happen each evening starting Thursday, Feb. 5 through Saturday, Feb. 7.
NFL Honors Presented by Invisalign
NFL Honors presented by Invisalign, an Align Technology brand, will celebrate the best in the league, recognizing standout performances and achievements from the 2025 season. The annual primetime awards special will take place at the Palace of Fine Arts in San Francisco and feature live entertainment, special guest appearances, and honor the immense talent, dedication, and impact of those who shape the game on and off the field.
BAHC Live! Concert Series: Benson Boone with special guest Shaboozey
Get ready for an unforgettable night of music as the Bay Area Host Committee (BAHC) presents the latest installment of the BAHC Live! Concert Series Presented by Xfinity. On Thursday, February 5, 2026, chart-topping sensation Benson Boone takes the stage at the iconic Bill Graham Civic Auditorium, featuring a special performance by 8X GRAMMY®-nominated singer-songwriter Shaboozey.
This marquee event isn't just about the music—it’s about impact. A portion of all proceeds will benefit Tipping Point Community, supporting the BAHC Foundation’s Bridge to Work program to drive workforce development across the Bay Area.
Presale: Wednesday, Jan. 7 - Thursday, Jan. 8 – available to Xfinity customers, BAHC, 49ers, and Tipping Point members.
Public On Sale: Friday, Jan. 9 at 10 AM via Ticketmaster.
BAHC Super Bowl LX Innovation Summit presented by YouTube
The BAHC SBLX Innovation Summit presented by YouTube is a groundbreaking, first-of-its-kind gathering at the intersection of sports, technology, civic leadership and global storytelling. Held at the iconic San Francisco Museum of Modern Art (SFMOMA) during Super Bowl LX week, this exclusive, invitation-only event will convene 500 hand-selected leaders from across tech, sports, venture capital, private equity and culture. Curated by the Bay Area Host Committee, the Summit will celebrate the region’s unmatched spirit of innovation—where creativity, disruption and bold ideas power the engine of progress.
Event is invitation only.
BAHC Live! Concert Series: Martin Garrix with special guest Lost Frequencies
The Bay Area Host Committee (BAHC) is proud to present BAHC Live!, a dynamic concert series celebrating Super Bowl LX at San Francisco’s iconic Bill Graham Civic Auditorium, exclusively operated by Another Planet Entertainment. Benefiting the Tipping Point Community, the series will feature multiple shows throughout Super Bowl Week.
Presale: Wednesday, Dec. 17 - Thursday, Dec 18 – available to xfinity customers, BAHC, 49ers, and Tipping Point members.
Public On Sale: Friday, December 19 at 10 AM via Ticketmaster.
Super Bowl Breakfast
The NFL-sanctioned Super Bowl Breakfast is a signature Super Bowl week event highlighted by the presentation of the Athletes in Action Bart Starr Award, which honors one NFL player each year for outstanding character and leadership on and off the field. At the 2026 event held at the Marriott Marquis in San Francisco, Super Bowl–winning head coach Tony Dungy will present the award, with three-time 49ers Super Bowl champion Brent Jones serving as emcee. The program will also feature special appearances from 49ers General Manager John Lynch; Andrew Luck, Football General Manager at Stanford University; and Condoleezza Rice, Director of Stanford University’s Hoover Institution, with additional NFL Legends to be announced.
For tickets and more information, visit www.superbowlbreakfast.com.
Taste of the NFL
Taste of the NFL is a culinary and gridiron extravaganza - it's the NFL's largest philanthropic event held during Super Bowl weekend, featuring top chefs, over 30 NFL greats and captivating entertainment. With charity partner GENYOUth, net proceeds from Taste of the NFL will help tackle student hunger in the Bay Area and nationwide.
Hosted by culinary stars Andrew Zimmern, Carla Hall, Lasheeda Perry, Mark Bucher, Cat Cora, Tyler Florence, Sayat Ozyilmaz and Laura Ozyilmaz along with 20+ nationally renowned and locally loved Bay Area chefs - Taste of the NFL will offer a bite of the best!
GENYOUth is a 4-star national nonprofit on Charity Navigator dedicated to helping school children thrive by living well-nourished and physically active lives.
Buy tickets today to Taste of the NFL 2026 and support GENYOUth's work to End Student Hunger.
BAHC Live! Concert Series: Chris Stapleton with special guest Sierra Ferrell
Award-winning artist Chris Stapleton headlines Saturday night of the BAHC Live! Concert Series, joined by special guest Sierra Ferrell, wrapping up the multi-day concert series at Bill Graham Civic Auditorium.
Presale: Thursday, October 23 – available to Chris Stapleton Fan Club members, BAHC members, and Tipping Point members.
Public On Sale: Friday, October 24 at 10 AM via Ticketmaster.
Super Bowl LX - Game Day
Super Bowl LX returns to the Bay Area as the AFC and NFC champions face off for the Vince Lombardi Trophy at Levi’s Stadium in Santa Clara. Game day will feature pregame festivities, spectacular on-field moments, and the Apple Music Super Bowl LX Halftime Show headlined by GRAMMY® Award-winning global recording artist Bad Bunny, delivering a full day of celebrations for fans in-stadium and at home. The game will air live on NBC, Telemundo and Peacock, with kickoff at 6:30 p.m. ET.
Download NFL OnePass
NFL OnePass gives you access to all Super Bowl LX event information and is your go-to guide for Gameday! Please note that NFL OnePass is required to participate in any interactive games on site. Fans who download and register for the NFL OnePass app will also be entered for a chance to win a pair of tickets to Super Bowl LX. Visit: nfl.com/onepass to download today!