Fans are invited to the San Jose Convention Center ahead of Super Bowl LX for an exciting evening celebrating the AFC and NFC champions as they arrive in the San Francisco Bay Area. The event will provide an exciting opportunity to hear directly from Super Bowl players and coaches during their only public appearance before the big game. Super Bowl Opening Night fueled by Gatorade is free to fans and promises a thrilling experience with two separate viewing sessions, when fans will have the chance to attend either the AFC champions’ appearance or the NFC champions’ appearance, which will be held in back-to-back windows. Fans will be able to cheer on their conference team, hear from players and coaches, and be part of the Super Bowl energy as it officially kicks off in the Bay Area.

Fans interested in attending one of the team’s appearances will need to download and register on the NFL OnePass app beginning December 10. Please note that registration on the NFL OnePass app does not guarantee entry. Entry will be on a first-come, first-served basis.

For the first time, the 2026 Pro Bowl Games powered by Verizon will move to Super Bowl LX Week in the San Francisco Bay Area. The event brings the league’s top players together for an AFC vs. NFC flag football showdown, which will preview the elite athleticism and competition of the sport ahead of its LA28 Olympics debut. The revamped programming gives the league’s best athletes an opportunity to compete during the NFL’s biggest week of the year, surrounded by their families, friends and select fans, and provides all fans with a must-see TV event that helps culminate the end of the season.

The televised event will air live from the Moscone Center South Building on Tuesday, Feb. 3, which will be transformed into a dynamic flag football arena. Coverage of the Pro Bowl Games powered by Verizon will begin on ESPN starting at 6:30 p.m. ET with the flag game at 8:00 p.m. ET on Tuesday, Feb. 3. The game will air on ESPN, Disney XD and ESPN Deportes.

NFL Honors presented by Invisalign, an Align Technology brand, will celebrate the best in the league, recognizing standout performances and achievements from the 2025 season. The annual primetime awards special will take place at the Palace of Fine Arts in San Francisco and feature live entertainment, special guest appearances, and honor the immense talent, dedication, and impact of those who shape the game on and off the field.

The BAHC SBLX Innovation Summit presented by YouTube is a groundbreaking, first-of-its-kind gathering at the intersection of sports, technology, civic leadership and global storytelling. Held at the iconic San Francisco Museum of Modern Art (SFMOMA) during Super Bowl LX week, this exclusive, invitation-only event will convene 500 hand-selected leaders from across tech, sports, venture capital, private equity and culture. Curated by the Bay Area Host Committee, the Summit will celebrate the region’s unmatched spirit of innovation—where creativity, disruption and bold ideas power the engine of progress. 

A top destination for world-class events, The Hibernia in San Francisco will host Taste of the NFL 2026 during Super Bowl LX weekend. This NFL-sanctioned culinary and gridiron extravaganza will bring together renowned chefs from around the nation and the Bay Area, along with NFL Legends, for an unparalleled foodie and football experience. Enjoy a curated menu of delectable dishes and wine & spirits reflecting the cultural diversity and innovative spirit of the Bay Area, while mingling with your favorite football greats and enjoying many surprise and delight moments and exciting entertainment. 

All event proceeds will support GENYOUth’s commitment to tackling youth food insecurity in the Bay Area and across the nation. Tickets to Taste of the NFL 2026 are available here.

The Bay Area Host Committee (BAHC) is proud to present BAHC Live!, a dynamic concert series celebrating Super Bowl LX at San Francisco’s iconic Bill Graham Civic Auditorium, exclusively operated by Another Planet Entertainment. Benefiting the Tipping Point Community, the series will feature multiple shows throughout Super Bowl Week.

The first announced performance will feature Chris Stapleton with special guest Sierra Ferrell on Saturday, February 7. Stay tuned for more exciting artist announcements in the coming weeks.

Presale: Thursday, October 23 – available to Chris Stapleton Fan Club members, BAHC members, and Tipping Point members.

Public On Sale: Friday, October 24 at 10 AM via Ticketmaster.

Super Bowl LX returns to the Bay Area as the AFC and NFC champions face off for the Vince Lombardi Trophy at Levi’s Stadium in Santa Clara. Game day will feature pregame festivities, spectacular on-field moments, and the Apple Music Super Bowl LX Halftime Show headlined by GRAMMY® Award-winning global recording artist Bad Bunny, delivering a full day of celebrations for fans in-stadium and at home. The game will air live on NBC, Telemundo and Peacock, with kickoff at 6:30 p.m. ET.